Dating Design: Practice safe design, use a concept

Dating Design is a project by my pal Ayla.

It explores the 2 topics as metaphors for one another, using metaphor to gain understanding in both topics and finding the similarities.  Metaphor is super powerful to communicate ideas. Bruce Mau’s Manifesto says “19. Work the metaphor – Every object has the capacity to stand for something other than what is apparent. Work on what it stands for”.

This project started a couple of years ago as a fun brainstorm over dinner, it turned into a blog, it’s now being presented with more structure, and the dream is for it to be a published book.  It’s been a honour to watch it grow and come to life more and more.

Check out the latest presentation –


Dating + Design Talk from Ayla Newhouse on Vimeo.


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