Ralph Lauren’s 4D Building

WATCH VIDEO – http://vimeo.com/16723278

In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.

I had seen a presentation on a similar thing by the Buchan Group for Customs House, at Pecha Kucha. …so not so new Mr Lauren!

But as a building facade treatment, public space attraction and projections as a spectacle — I definitely love it.


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